How High-Quality Product Photos Can Skyrocket Your Ecommerce Sales?
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How often have you clicked on the 'buy' button of any online shopping website simply after viewing a picture? Be it an advanced electronic device, a trendy attire, or a food package, it is always a picture that markets the item. It helps you visualize, piques your interest, and makes you want to tap on the ‘Add to Cart’ option. But what comprises so many unarguable reasons for the importance of product images in online business? And how does the enhancement of your images translate to the enhancement of your sales?
The use of clear and vivid images instills a sense of assurance among the customers regarding their purchase. In scenarios where customers have no chance to physically engage with the commodity, beautifully taken pictures come into play to provide the necessary information. This translates to the fact that proper images are not extra features, but rather, they are central to making a sale.
But let’s face it -- product image management is tedious and time-consuming. Editing and search engine optimization, as well as uploading product images all over the site, can be a nightmare. This is where the role of an ecommerce assistant comes in. You can also opt to hire ecommerce virtual assistant so that your workload is lightened and your images are neat, optimized, and appealing to potential customers.
In this article, we will explain the importance of good product images, their effect on conversion rates, and the ecommerce virtual assistant's contribution to the success of your online retail business.
What Is The Importance of Product Images?
First Impression is the Last Impression
A brief moment is enough for the user to create a first impression of your web store. Quite often, the very first thing that draws their attention is the product images. Research studies say that design (including images) accounts for 94% of first impressions.A small, dark, unfocused, or badly composed picture can lead potential buyers to believe that one’s items are cheap, even if they are not.
In the world of online shopping that is filled with competition, selling products without high-quality images will always be an impossible task. For example, let’s consider shopping for a designer handbag. You would expect any reputable page to have clear images that are taken from different angles right? Now try to picture the contrary – an image of the same handbag that is slightly focused and poorly lit. You would probably not buy it even if it was very cheap. Therefore first impressions matter and especially in online marketing, high-quality product images can make a lot of difference.
High-Quality Images Lead to Higher Conversions
Generating a good image is not the only concern, high-quality product images can have a knock-on effect on your sales. Studies show that 67% of people interviewed consider the product image quality very important for making a purchase decision. In addition, online merchants who modify their product images should expect a rise in conversion rates of as much as 30%.
When shopping in physical stores, customers are usually able to touch, feel, or even try on the products for themselves. This is not the case when a customer is shopping online, which is why product image optimization for SEO is important. Customers are likely to find high-quality images that show different positions of the products, close-ups, and even images taken at a full circumference helpful in making their buying decisions, hence reducing the chances of unfinished transactions.
Investing in superior product photography not only increases the value of your products on the surface; it can also have a positive effect on ecommerce conversion rates by turning potential customers into actual customers.
Optimize Product Images for SEO
While product images play a crucial role in the conversion of a customer, they are similarly important in helping a customer locate a shop in the first place. This is why product image optimization is important.
What Is Product Image Optimization?
Product image optimization is the process of improving your images for both the users and search engines. When optimizing images, involves making sure that they are properly sized, that names are given to appropriate images, and that the images are correctly placed. This way, the site becomes more efficient and encourages users to search it more.
This is a fact that seems to be supported by Google statistics whereby 53% of mobile users visit a website that takes more than 3 seconds to load off it. Unoptimized large images will increase the loading time of the website leading to high bounce rates and poor search rankings.
What Are The Benefits of Smart Image Optimization?
Reduced waiting times
Optimized images help to lessen the waiting time for individual pages, which not only enhances the experience of surfing but also helps to improve your SEO ranking.Better search visibility
Images optimized correctly with file names and alt text can also be seen on Google Images driving huge traffic to the site and improve ecommerce conversion.Enhanced customer acquisitions
Improved performance, as well as reduced waiting time for pages loading and better positions of websites in search results, are key contributing elements to conversion increases.
To gain the full advantages of product image optimization, it is advisable to hire an SEO virtual assistant who can help with anything related to images. From naming files appropriately to allowing the images to be compressed for quality effective performance, these virtual assistants will make sure that your store is running efficiently as well as being ranked properly.
Seeking Assistance from Professionals
Achieving success in ecommerce is not an easy walk in the park. It is a multi-dimensional activity that involves undertaking a number of activities ranging from marketing, managing inventories, and attending to customers’ needs and complaints. One of them is seeking ecommerce product upload services in management of product images. Businesses can get an ecommerce virtual assistant who can perform those duties and save a lot of time for the growth of the business.How Can An Ecommerce Assistant Help With Images?
- Image Post Processing: Virtual assistants can take care of post processing making sure that your product images will come out clean and presentable.
- Images Optimization: As stated before, an ecommerce assistant will also make sure that when images are uploaded, they are in the appropriate format fit for the web as well as search engines.
- Product Uploads: A virtual assistant is capable of taking over the whole responsibility of the product upload process from writing product detail to uploading pictures and also ensuring proper arrangements in the e-commerce site.
With the right help from SEO virtual assistant, you will be able to organize everything concerning the images and even the operational status of the website in an excellent way.
The Correlation between Product Photos and Sales Performance
Good product photos not only help to bring more customers but also help to prevent customers from over returning products. Research indicates that 22% of the goods returned were due to the fact that they were different from what the actual pictures displayed (Source: Ready Cloud). Providing clear, high-resolution images that capture several views of the product will help customers manage their expectations and reduce the chances of returns.
Further, the customers that make the purchases and are pleased with what they buy tend to come back and buy again as well as recommend your store to others. High-quality product images instill confidence which raises the quality of service offered to the customers. This builds up the consumer loyalty over time bringing up your customer life value and also ensuring sales come in frequently.
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