Latest Marketing Trends to Increase Your Business in 2023

 

Do you feel like you need to keep up with the fast-moving marketing world? Even when acknowledging the latest trends, there are chances of missing out on the most important ones! So, in today’s blog, we will unleash the top trends in marketing. Implementing the latest tactics will help you ride the wave and give tough competition to other market players.

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Top 5 Online Marketing Trends in 2023

Keeping your content engaging in this lightning-fast world always requires you to remain a step ahead in your planning and execution of strategies. Here are the top 5 marketing trends that make a vast difference in generating leads, retaining customers, improving revenue, and expanding business:

1. Short Videos

The declining attention span of customers and growing marketing campaigns are pushing businesses to hook their audiences in the first 3 seconds of the video. A report by HubSpot shows that around 90% of marketers leveraging the power of short-form videos will maintain or grow their investment in 2023. 

Video content marketed on Instagram Reels, TikTok, and YouTube Shorts shows high-level engagement from consumers. So, there’s no doubt that brands will connect with their potential customers through crisp yet informative videos. 

2. Direct Messaging

Today's world of emerging apps has enabled people to chat with customer support seamlessly. For instance, Facebook Messenger is now an effective customer service medium. It offers a more reliable line of communication than email, enabling faster resolution of concerns. 

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3. Mobile Optimization

As we know, people are glued to their smartphones whether looking for new buying inspiration, passing the time, or purchasing products online. Research by Statista shows that mobile phones account for half of the global website traffic. So, brands investing their time, money, and energy into optimizing their mobile websites will have the upper hand in the market.

4. Micro-Influencer Marketing

Micro-influencers (10,000 to 100,000 followers) are now gaining popularity among brands. Where big influencers have a higher cost, micro-influencers usually charge much less, increasing their demand with time. These influencers are great at increasing your brand awareness and customer base.

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5. Social Commerce

With integrated shopping options such as Instagram checkout, WhatsApp business, and others, brands have the added advantage of creating a consistent shopping experience for buyers. So, Social Commerce will be a trending platform, helping eCommerce business owners provide a faster buying privilege to their customers.

Final Thoughts

Jumping on a trend may seem overwhelming due to rapid technological advancements and demand for an instant shopping experience. Luckily, you have many virtual assistant companies in USA who have tested and results-driven strategies to achieve the desired results. Hire the experts and start riding the wave of the latest marketing trends!


                                                

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